An FBA seller is an e-commerce retailer who sells in Amazon's store and uses the FBA programme to have Amazon manage their inventory. The vendor sends products to Amazon facilities for order fulfilment. FBA sellers have a better chance of winning the Buy Box since Amazon deems its fulfilment service to be best-in-class in terms of shipping time and on-time delivery rates. An FBM seller would need to be registered in SFP or have good scores in all other areas, as well as significantly lower pricing, to outrank FBA merchants. Amazon maintains the goods on stock until a customer placed an order. Visit Alpha repricer if you want to learn more about FBA sellers. You'll find all the information you need about Amazon sellers and Fba at Alpha Repricer.